Flipkart #acchakiya VS Snapdeal #YahanSeKharido
SNAPDEAL TROLLS FLIPKART’S #ACCHAKIYA CAMPAIGN WITH #YAHANSEKHARIDO
The country’s e-commerce giants have added spice to marketing in the country. Gone are the days when rivals targeted each other cagily, now it’s an all out open war – both online and offline. The latest round is between e-commerce majors Snapdeal and Flipkart.
In the latest clash, Snapdeal is hitting at arch-rival Flipkart’s ongoing #AcchaKiya campaign. The Bangalore-based e-commerce company has been aggressively pushing this campaign on both online and offline media with TV and newspaper ads as well as regular social media posts.
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